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Sir Alex Ferguson Library Guides

Company and industry information

Company strategy

Companies rarely make their business strategy public as this is commercially sensitive information. However you can use the following sources to get an idea of their general strategy:

  • Company press releases
  • Company product information
  • Trade and academic journals
  • Financial  newspapers or business section of newspapers
  • Market research or industry trends data
  • Information or statistics released by government departments and trade or sector organisations 

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